Logomark
Our DI CARLO* identity has been crafted to both honour our family heritage, at the same time as usher in a new era of our legacy.
The DI CARLO* design system features our primary wordmark, as well as an alternate D* icon, designed for cohesive application across digital, print, signage, and documentation. The strength of our identity lies in its elegant, minimal, and purposeful application allowing our projects to define the narrative. When applying the brand, let restraint guide each decision: sophistication through simplicity.
These guidelines serve as a foundation, not a boundary. DI CARLO* will continually adapt while remaining timeless in expression. Consistency and clarity are our benchmarks, when uncertain, let the brand speak with quiet confidence.
Primary Lockup
We lead with our wordmark as the hero of our identity. Our name and represents our brand, and this should be used as the 'logo'.
.75’’ or 50px
MINIMUM SIZE
This version is not intended for extremely small sizes. The minimum height is .75” for print and 50px for digital.
Clear Space
Clear space, or negative space, is the area that surrounds the wordmark, icons, or brand assets that is completely clear of any other graphical element. Clear space helps the wordmark stand out from the rest of the elements on the page and ensures legibility, even at small sizes. As a general rule, the more clear space, the better.
Colour Variations
Our logo can be used in any of our four brand colours, and should be selected to ensure maximum contrast in any given environment.
If you would like to use our logo outside of this approved palette, or in a partnership context that would alter the appearance of our brand please reach out to our brand team.
Alternates + Variations
Our alternate brand symbol is designed to create a sub-identity within the wider DI CARLO* brand system. More than anything, this alternate brand symbol reflects our culture and can be used as a badge of identity across merchandise and other culture led brand applications.
